In this talk I provide a cook’s tour of the growing entanglements between the digital and the
world of food, arguing that the culinary world is a generative space through which to understand
the evolving but often hidden role of the digital in our everyday lives. At the same time, I
examine the growing role of the digital in shaping a wide range of food practices, from food
photography on social media and cooking and eating videos on YouTube and Youku to food
politics and the digital. I conclude the talk by discussing the role of big food players and their use
of social media in an era of data management and monitoring.