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School of Social and Political Science: Staff profiles


Gian Marco Campagnolo

Gian Marco Campagnolo
Dr Gian Marco Campagnolo
Lecturer & Alan Turing Inaugural Fellow
Science Technology and Innovation Studies School of Social and Political Science University of Edinburgh
Office 2.88 Old Surgeons' Hall High School Yards Edinburgh UK EH1 1LZ
+44 (0)131 650 2843
Research Interests
Valuation Studies, Social Data Science, Sociology of Images, Big data, Football


I am Lecturer in Science & Technology Studies and Turing Inaugural Fellow at the University of Edinburgh, where I research and teach in the sociology of data science. In my research I empirically focused on ICT market intermediaries (salespeople, global IT vendors, industry analysts & management consultants) and their interaction with clients and user organisations. When business turned heavily to analytics, I became interested in 'data science' applications with a view on how 'big data' is made visible and turned into pictures. My current research empirically focuses on 'big data' and its role in decision-making in sport, business and policy settings. Methodologically, my focus is to demonstrate the role of micro-empirical social research in the development of the new discipline of social data science.


Research Interests

Valuation Studies, Social Data Science, Sociology of Images, Big data, Football

Current Projects

Other Research Activities

I also coordinate the social science input to the Edinburgh Data Science virtual campus. Previously, I have been visiting research fellow at Ecole des Mines in Paris and post-doc fellow at University of Trento (Italy), where I have also been consultant for the government’s digital agenda. I am interested in supervising PhD research addressing data science applications in policy-making and sport science. 


Undergraduate Teaching

Postgraduate Teaching

PhD Supervision

PhD Topics

I am currently interested in supervising postgraduate students wanting to undertake ethnographic studies of 'data science' applications, qualitatively analysing the full data life-cycle from production, to analysis, consumption, data presentation and related controversies. I am open to consider PhDs wanting to address this topic with empirical cases from different fields, from marketing to policy making to performance measurement including sport. See video for more information on my research on big data and sport:

Find out more about the programmes that I am involved with:

PhD in Science and Technology Studies


Recent Papers

Campagnolo, G.M., Pollock, N. & Williams, R. (2015) “Technology as we do not know it: the extended practice of global software development”, Information & OrganizationVolume 25, Issue 3, July 2015, Pages 150–159.

Johnson, M., Mozaffar, H., Williams, R., Campagnolo, G.M., Hyysalo, S., Pollock, N. (2014) “The managed prosumer: Evolving knowledge strategies in the design of information infrastructures”. Information, Communication & Society, Published Online.  17:7, 795-813.

Campagnolo, G.M. (2013) “The Evolution of Client-Consultant Relationships: A Situational Analysis of IT Consultancy in the Public Sector”. Financial and Accountability Management, 29(2), 161-185.

Campagnolo, G.M., Fele, G., (2010) "From Specifications to Specific Vagueness: How Enterprise Software Mediates Engineering Relations". Engineering Studies, 2(3), 221-243.

Edited Books

Viscusi, G., Campagnolo, G.M., Curzi, Y., (2012) Phenomenology, Organizational Politics and IT Design: The Social Study of Information Systems, IGI Global, Hershey, PA.

Book Chapters

Pollock, N., Campagnolo, G.M. (2015) “Subitizing Practices and Market Decisions. The Role of Simple Graphs In Business Settings” in Making Things Valuable, Martin Kornberger, Lise Jusesen, Jan Moursitsen & Anders Koed Madsen (Eds), Oxford University Press. (In Press).

Campagnolo, G.M., Ducati, S. (2010) “Changing Spaces for Social Learning in ERP Implementation: a Situational Analysis”, in: A. D’Atri, M. De Marco, A. M. Braccini, F. Cabiddu (eds), Management of the Interconnected World, Springer Physica-Verlag, pp. 97-104.

Campagnolo, G.M. (2010) “La prospettiva actor-network”, in: T.M. Fabbri (ed.), L’organizzazione: concetti e metodi, Carocci, Rome, pp. 243-255.

Campagnolo G.M. (2008) “Multi-sited ethnography and comparative case studies on technological implementation in the manufacturing industry” in A. Comacchio, A. Pontiggia, (eds.), L’organizzazione fa la differenza?, Carocci, Rome, pp. 95-111.

Campagnolo G.M., Jacucci G. (2006), “Designing the Accountability of Enterprise Architectures”, in J. Berleur, M.I. Nurminen & J. Impagliazzo (eds.), Social Informatics: An Information Society for All? In Remembrance of Rob Kling, Springer, New York, pp. 355-366.

Erbizzoni E., Teli M., Campagnolo G.M., De Paoli S., D’Andrea V. (2006), “Free/Open Source ERPs and translation processes: four empirical cases”, in A. Min Tjoa, L. Xu, S. Chaudhry (eds.) Research and Practical Issues of Enterprise Information Systems, Springer, New York, pp. 695- 704. 

Other Publications

Liberman, K., Fele, G., D’Andrea, V., Campagnolo, G.M., Curzi, Y. & Viscusi, G. (2009) “Phenomenology and the Social Study of Information Systems: Conversations with Kenneth Liberman”, Quaderni di Sociologia, n.46, 5-60.

Campagnolo, G.M. (2007) “A Sociology of the Translation of ERP Systems to Financial Reporting”, Quaderni di Sociologia, n. 37, 5-91.