School of Social and Political Science

Background

My work on AI adoption in sport impacted the way data analysis training is imparted by football associations and sport data vendor companies internationally and prompted important collaboration across fields, including the surgery sabermetric group of the Department of Clinical Surgery at the University of Edinburgh. More than 10 of the students I mentored and supervised in the last five years found employment in the sport industry. My last three PhD students (all women) have all been hired by Arsenal FC and went on to found a consulting company called 'Remondata' to focus on women's football analytics. As well as MSc and PhD dissertations on the use of data in fantasy football, women's professional basket and the NFL to cite a few, I routinely supervise student work that appears at prestigious sport industry events such as the Opta Pro Analytics Forum and the StatsBomb Conference. 

Teaching

Postgraduate Teaching

My course Data Science for Football Professionals takes Edinburgh world leading learning & teaching to non-matriculated students: https://shortcourses.ed.ac.uk/course/data-science-for-football-professionals (start date 27th October 2025!)

I have been pioneering online teaching in the School of Social and Political Science and contributed to develop the Data Science, Technology and Innovation Msc, an online programme offering cross-College education to over 250 on course students.

Publications

Recent Books

Campagnolo, G.M. (2024) Calcio e Intelligenza Artificiale: Che Cos'è la Football Data Analysis". Carocci. Order at https://www.carocci.it/prodotto/calcio-e-intelligenza-artificiale

Campagnolo, G.M (2020) Social Data Science Xennials: Between Analogue and Digital Social Research, Palgrave. DOI: https://doi.org/10.1007/978-3-030-60358-8

Recent Papers

Giolo Fele & Gian Marco Campagnolo (2023) Seeing bad luck: player participation to tactical video analysis in amateur football, Sports Coaching Review, DOI: 10.1080/21640629.2023.2275396

Campagnolo, G.M. (2022) How to Win Games and Influence Football Players, Historical Studies in the Natural Sciences (2022) 52 (1): 120–122. DOI: https://doi.org/10.1525/hsns.2022.52.1.120

Gian Marco Campagnolo (2022) Participative epistemology in social data science: combining ethnography with computational and statistical approaches, International Journal of Social Research Methodology, 25:3, 391-403, DOI: 10.1080/13645579.2021.1892379

Fele, G., & Campagnolo, G. M. (2021). Expertise and the work of football match analysts in TV sport broadcasts. Discourse Studies, 23(5), 616-635. https://doi.org/10.1177/14614456211016799

Gian Marco Campagnolo, Hung The Nguyen & Robin Williams (2019) The temporal dynamics of technology promises in government and industry partnerships for digital innovation: the case of the Copyright Hub,Technology Analysis & Strategic Management, 31:8, 972-985, DOI: 10.1080/09537325.2019.1580358

Gian Marco Campagnolo, Evi Giannatou, Michael Franklin, James Stewart & Robin Williams (2019) Revolution remixed? The emergence of Open Content Film-making as a viable component within the mainstream film industry,Information, Communication & Society, 22:13, 1871-1888, DOI: 10.1080/1369118X.2018.1465109

Evi Giannatou, Gian Marco Campagnolo, Michael Franklin, James K Stewart & Robin Williams (2019) Revolution postponed? Tracing the development and limitations of open content filmmaking, Information, Communication & Society, 22:12, 1789-1809, DOI: 10.1080/1369118X.2018.1464590

Gian Marco Campagnolo, Neil Pollock, Robin Williams, (2015) Technology as we do not know it: The extended practice of global software development, Information and Organization, 25:3, 150-159, DOI: https://doi.org/10.1016/j.infoandorg.2015.06.001

Mikael Johnson, Hajar Mozaffar, Gian Marco Campagnolo, Sampsa Hyysalo, Neil Pollock & Robin Williams (2014)The managed prosumer: evolving knowledge strategies in the design of information infrastructures, Information, Communication & Society, 17:7, 795-813, DOI: 10.1080/1369118X.2013.830635

Campagnolo, G.M. (2013) “The Evolution of Client-Consultant Relationships: A Situational Analysis of IT Consultancy in the Public Sector”. Financial and Accountability Management, 29(2), 161-185. DOI: https://doi.org/10.1111/faam.12011

Gian Marco Campagnolo & Giolo Fele (2010) From specifications to specific vagueness: how enterprise software mediates relations in engineering practices, Engineering Studies, 2:3, 221-243,DOI: 10.1080/19378629.2010.520015

Edited Books

Viscusi, G., Campagnolo, G.M., Curzi, Y., (2012) Phenomenology, Organizational Politics and IT Design: The Social Study of Information Systems, IGI Global, Hershey, PA.

Book Chapters

Pollock, N., Campagnolo, G.M. (2015) “Subitizing Practices and Market Decisions. The Role of Simple Graphs In Business Settings” in Making Things Valuable, Martin Kornberger, Lise Jusesen, Jan Moursitsen & Anders Koed Madsen (Eds), Oxford University Press. (In Press).

Campagnolo, G.M., Ducati, S. (2010) “Changing Spaces for Social Learning in ERP Implementation: a Situational Analysis”, in: A. D’Atri, M. De Marco, A. M. Braccini, F. Cabiddu (eds), Management of the Interconnected World, Springer Physica-Verlag, pp. 97-104.

Campagnolo, G.M. (2010) “La prospettiva actor-network”, in: T.M. Fabbri (ed.), L’organizzazione: concetti e metodi, Carocci, Rome, pp. 243-255.

Campagnolo G.M. (2008) “Multi-sited ethnography and comparative case studies on technological implementation in the manufacturing industry” in A. Comacchio, A. Pontiggia, (eds.), L’organizzazione fa la differenza?, Carocci, Rome, pp. 95-111.

Campagnolo G.M., Jacucci G. (2006), “Designing the Accountability of Enterprise Architectures”, in J. Berleur, M.I. Nurminen & J. Impagliazzo (eds.), Social Informatics: An Information Society for All? In Remembrance of Rob Kling, Springer, New York, pp. 355-366.

Erbizzoni E., Teli M., Campagnolo G.M., De Paoli S., D’Andrea V. (2006), “Free/Open Source ERPs and translation processes: four empirical cases”, in A. Min Tjoa, L. Xu, S. Chaudhry (eds.) Research and Practical Issues of Enterprise Information Systems, Springer, New York, pp. 695- 704.

Other Publications

Liberman, K., Fele, G., D’Andrea, V., Campagnolo, G.M., Curzi, Y. & Viscusi, G. (2009) “Phenomenology and the Social Study of Information Systems: Conversations with Kenneth Liberman”, Quaderni di Sociologia, n.46, 5-60.

Campagnolo, G.M. (2007) “A Sociology of the Translation of ERP Systems to Financial Reporting”, Quaderni di Sociologia, n. 37, 5-91.