Professor Liz McFall
Job Title
Personal Chair in the Sociology of Markets and Director of EFI Data Civics Observatory
Room number
1.2Street (Address)
21 George SquareCity (Address)
EdinburghCountry (Address)
UKResearch interests
Research interests
My research focuses on three main areas, insurance, market studies and cultural economy. Current research explores the historical, spatial and infrastructural connections between institutional investment, urban governance and everyday social life. This informs the Data Civics Observatory at the Edinburgh Futures Institute and its emphasis on using digital ethnography to investigate the social, political, cultural and economic dimensions of civic planning and placemaking.
My most recent publications include Life funds, urban development, and the experimental practices of financial sociology in the British Journal of Sociology and Insurance, Insurtech and the Architecture of the City. I have two co-authored chapters, including one with Addie McGowan, Elif Buse Doyuran and Kath Bassett; and another with Katy Mason, in the 2024 bumper Cambridge University Press collection Market Studies: Mapping, Theorizing and Impacting Market Action.
Keywords: Sociology of markets, insurance and finance; institutional and infrastructual investment, consumption, urban futures.
I'm interested in supervising students working to develop projects in any of the research areas described above. If you are interested in being supervised by me, please see the links below (opening in new windows) for more information:
Background
I am primarily a sociologist of markets with a particular interest in dull or difficult market propositions. In the past this has involved research on the historical practices of advertising and marketing, particularly of doorstep financial products targeted at the poor, especially industrial life insurance. More recently I've worked on big data-driven innovations in insurance and insurtech, cities and civic planning, and especially the connections between the two.
Having spent many years at the Open University before coming back to Edinburgh, I have an appetite for teaching and thinking across a variety of media. This resulted in the founding of AWED, an informal collective that make films and installations exploring the orchestration of civic sentiments and data techniques including Closes and Opens: a history of Edinburgh’s Futures, Milton Keynes of the Mind among others collected on the AWED YouTube channel.
I've published several articles in journals including Economy and Society, Sociological Review, Science, Technology and Human Value and Big Data and Society. Books include Markets and the Arts of Attachment (2017) co-edited with Franck Cochoy and Joe Deville, and the monographs Devising Consumption: cultural economies of insurance, credit and spending (2014) and Advertising: a cultural economy (2004). I was a founding co-editor of the Journal of Cultural Economy and continue to work as joint Editor-in-chief with Philip Roscoe and the editorial collective.
Works within
Publications by user content
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McFall L. Life funds, urban development, and the experimental practices of financial sociology. British Journal of Sociology. 2023 Oct 9. Epub 2023 Oct 9. doi: 10.1111/1468-4446.13057 |
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Henderson J, Galanos V, Escobar O, Mcfall L, McGowan A, Bassett K et al. Community Leadership in North Edinburgh: Report from the Knowledge Exchange Labs 2022. Edinburgh: The University of Edinburgh, 2023. 32 p. |
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Maynard T, Baldassarre L, De Montjoye YA, McFall L, Óskarsdóttir M. AI: Coming of age? Annals of Actuarial Science. 2022 Mar;16(1):1-5. Epub 2022 Jan 19. doi: 10.1017/S1748499521000245 |
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McFall L. Insurance, insurtech, and the architecture of the city. In Booth K, Lucas C, French S, editors, Climate, Society and Elemental Insurance: Capacities and Limitations. 1st ed. London: Routledge. 2022. p. 201-218 doi: 10.4324/9781003157571-20 |
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Slater D, Nixon S, McFall L. Strategic ambiguity: A roundtable on cultural economy and consumer culture. Journal of Cultural Economy. 2021 Aug 6. Epub 2021 Aug 6. doi: 10.1080/17530350.2021.1958901 |
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McFall L, Meyers G, Hoyweghen IV. Editorial: The personalisation of insurance: Data, behaviour and innovation. Big Data and Society. 2020 Nov 26;7(2). Epub 2020 Nov 26. doi: 10.1177/2053951720973707 |
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Jenningros H, Mcfall L. The value of sharing: Branding and behaviour in a life and health insurance company. Big Data and Society. 2020 Sept 10;7(2):1-15. doi: 10.1177/2053951720950350 |
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McFall L. Individualising solidarities. In Van Hoyweghen I, Pulignano V, Meyers G, editors, Shifting Solidarities: Trends and Developments in European Societies. Palgrave Macmillan. 2020. p. 119-125 doi: 10.1007/978-3-030-44062-6_6 |
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Moats D, McFall L. In search of a problem: Mapping controversies over NHS (England) patient data with digital tools. Science, Technology, & Human Values (ST&HV). 2019 May 1;44(3):478-513. Epub 2018 Oct 11. doi: 10.1177/0162243918796274 |
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Mcfall E. Personalizing solidarity? The role of self-tracking in health insurance pricing. Economy and Society. 2019;48(1):52-76. Epub 2019 Mar 19. doi: 10.1080/03085147.2019.1570707 |
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McFall L, Moor L. Who, or what, is insurtech personalizing? persons, prices and the historical classifications of risk. Distinktion: Scandinavian Journal of Social Theory. 2018 Aug 29;19(2):193-213. doi: 10.1080/1600910X.2018.1503609 |
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Umney D, Nelms TC, O'Brien D, Muniesa F, Moor L, McFall L et al. On brutal culture. Journal of Cultural Economy. 2017 Nov 2;10(6):556-568. doi: 10.1080/17530350.2017.1387804 |
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McFall L, Cochoy F, Deville J. Introduction: Markets and the arts of attachment. In Cochoy F, Deville J, McFall L, editors, Markets and the Arts of Attachment. 1 ed. London: Routledge. 2017. p. 1-21 doi: 10.4324/9781315696454 |
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McFall L, Deville J. The market will have you: The arts of market attachment in a digital economy. In Cochoy F, Deville J, McFall L, editors, Markets and the Arts of Attachment. 1 ed. London: Taylor & Francis. 2017. p. 108-131 doi: 10.4324/9781315696454 |
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Cochoy F, Deville J, McFall L. Markets and the arts of attachment. 1 ed. London: Routledge, 2017. 210 p. doi: 10.4324/9781315696454 |
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Cooper M, McFall L. Ten years after: it’s the economy and culture, stupid! Journal of Cultural Economy. 2017 Jan 9;10(1):1-7. Epub 2017 Jan 9. doi: 10.1080/17530350.2016.1267026 |
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McFall L. What's changing cultural economy? Journal of Cultural Economy. 2015 Feb 18;8(1):1-15. doi: 10.1080/17530350.2014.988670 |
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McFall L. Devising Consumption: Cultural Economies of Insurance, Credit and Spending. 1 ed. Abingdon: Routledge, 2014. 212 p. (CRESC: Culture, Economy and the Social). doi: 10.4324/9780203147870 |
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McFall L. 'Which half?' Accounting for ideology in advertising. In Maclaran P, Saren M, Goulding C, Elliott R, Caterall M, editors, Critical Marketing: Defining the Field. 1 ed. London: Routledge. 2012. p. 125-138 doi: 10.4324/9780080549767 |
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Mcfall L. A 'good, average man': calculation and the limits of statistics in enrolling insurance customers. Sociological Review . 2011 Nov 1;59(4):661-684. doi: 10.1111/j.1467-954X.2011.02033.x |
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Mcfall L. Pragmatics and politics: the case of industrial assurance in the UK. Journal of Cultural Economy. 2010 Sept 4;3(2):205-223. doi: 10.1080/17530350.2010.494124 |
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Cochoy F, Giraudeau M, McFall L. Performativity, economics and politics: an overview. Journal of Cultural Economy. 2010 Sept 4;3(2):139-146. doi: 10.1080/17530350.2010.494116 |
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McFall L. ‘The rules of prudence’: Political liberalism and life assurance in the nineteenth century. In Clark GW, Anderson G, Thomann C, von der Schulenburg JMG, editors, The Appeal of Insurance. University of Toronto Press. 2010. p. 127-150 |
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McFall L, Dodsworth F. Fabricating the market: The promotion of life assurance in the long nineteenth-century. Journal of Historical Sociology. 2009 Feb 18;22(1):30-54. doi: 10.1111/j.1467-6443.2009.01341.x |
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Mcfall L. The disinterested self: The idealized subject of life assurance. Cultural Studies. 2007 Jun 18;21(4-5):591-609. doi: 10.1080/09502380701278970 |
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McFall L. The culturalization of work in the 'new' economy: An historical view. In Jensen TE, Westenholz A, editors, Identity in the Age of the New Economy: Life in Temporary and Scattered Work Practices. Edward Elgar Publishing. 2004. p. 9-33 doi: 10.4337/9781845423445.00008 |
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McFall L. Advertising: A cultural economy. SAGE Publications, 2004. 224 p. doi: 10.4135/9781446215418 |
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Woodward K, Goldblatt D, McFall L. Changing times, changing knowledge. In Goldblatt D, editor, Knowledge and the Social Sciences: Theory, Method, Practice. 2 ed. Taylor & Francis. 2004. p. 115-141 doi: 10.4324/9780203392201-9 |
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McFall L, Du Gay P. Consuming advertising: Consuming cultural history. In Miles S, Anderson A, Meethan K, editors, The Changing Consumer: Markets and Meanings. 1 ed. Routledge. 2001. p. 74-89 |
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