School of Social and Political Science

Marie Storrar

Media and Communications Officer

Photo of Marie Storrar as a child
marie.storrar@ed.ac.uk
https://www.linkedin.com/in/mariestorrar//
https://twitter.com/mariestorrar//
2.16
Chrystal Macmillan Building
15A George Square
Edinburgh
UK
EH8 9LD

Background

Professional experience

Marketing and Production

Strategy

Content planning, creation and implementation

Digital strategy,  Social media strategy

Campaign concepts, mockups, final design

Compliance

Presentations and proposals

UX, UI and design.

E-learning design and content

Agile and waterfall PM.

Experiential design

Wireframing

Copywriting

Taking projects from inception to VC then National Rollout

Career highlights

  • R&D / Experiential projects with Bank of Scotland
  • First online ISA sales
  • Delivery of a quality e-learning product (one of the first) in the early years sector
  • First QR code in the UK
    • on a product available in the multiples
    • used in campaign in the arts (Warhol @ National Galleries)
  • Campaign Magazine: Best digital campaign (Honda Motor Europe – JoyMachine)
  • Successful design and development of digital media for 6 of the world’s most famous single malt whiskies
  • Viral activity for two low interest sectors (banking and utilities) where engagement is normally extremely low
  • A world-first for viral video (Honda Motor Europe)
  • A world first for augmented reality and whisky (Johnnie Walker in Dubai Airport)
  • Successful promotion and support of Previously… Scotland's History Festival for 6 years

Roles and responsibilities

Marie's role is to make you, your department, the school and ultimately the University of Edinburgh look and sound the way it should - awesome.

Sometimes that can be as simple as helping with a cover sheet to make a report sing; a suite of banner stands for an event; a set of branded merchandise; internal posters, postcards or digi screens; leaflets or booklets; catalogues, t-shirts or video promos - you name it.

Whatever you need (or even if you're not sure - ask Marie, she'll help you) it'll be done, on time and looking braw.

SPS examples

Marie has been working in marketing and communications for more years than she's prepared to admit on this profile page. But she started before YouTube, Google and Facebook. Way before.

Objectives

As with all other members of the communications team, Marie's objectives when working on ANY piece of material with SPS colleagues are to:

  • Deliver original, creative ideas which engage and inspire the target audiences.
  • Understand the vision for success;
  • Provide an analytical approach, ensuring that ideas meet objectives and any associated external budgets.
  • Exceed expectations

Works within