2024 UK General Election Series - The Election Campaign: Candidate Selection, Messaging and Political Branding
03 October 2024
16:10 - 18:00
Venue
G.01 Davidson Lecture Theatre, Lister Learning and Teaching CentreMedia
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Description
This session examines how political parties approached candidate selection, crafted their messaging, and built their political brands during the 2024 general election campaign. The speakers will discuss the effectiveness of these strategies, their impact on party competition and public debates, and their implications for future campaigns and the political landscape in Scotland and the UK.
Key speakers
- Anand Menon, Professor of European Politics and Foreign Affairs and Director of UK in a Changing Europe
- Michael Crick, broadcaster, journalist and author, running @TomorrowsMPs on X
- Rachel Amery, political correspondent at the Scotsman