School of Social and Political Science

Description

Part of the Controversies in the Data Society 2025 series
A cross-disciplinary series of public lectures and discussion on AI and the datafication of society

Generative AI is changing communication, bringing with it new creative practices but also mechanisms for disruption of trust and democratic processes. What does this mean for professions in the arts and journalism? How can we ensure the provenance and authenticity of information and creative products in the age of simulations and deepfakes? 

In this session we hear from two scholars who bridge practice and scholarship - Dr Caterina Moruzzi from Design Informatics, and Dr Bronwyn Jones, BBC Journalist and scholar in Edinburgh College of Art.

Speakers
 

Dr Caterina Moruzzi

Chancellor's Fellow in Design Informatics, University of Edinburgh

Dr Caterina Moruzzi is a Chancellor's Fellow in Design Informatics, University of Edinburgh. Her research lies at the intersection between the philosophy of art, human and artificial creativity, and the philosophy of artificial intelligence. As BRAID Research Fellow, she leads a collaboration with Adobe to promote the responsible integration of AI tools into creative practices. Caterina is lead of the research cluster Creativity, AI, and the Human at the Edinburgh Futures Institute.

Authenticity in Context: The Values of Provenance Data for Creators and their Audiences

AI-generated digital content is everywhere, and with it comes a growing demand from users for tools that ensure content authenticity.  Recent technical advancements are providing solutions to make the digital media content supply chain more transparent through the use of provenance data. But what role does context play in how users perceive and use this data? Insights from a workshop with creative media experts highlight that as provenance data becomes more widely adopted, users will need richer, more tailored information to meet their varied needs. Can thinking about multiple content authenticities help us better understand how provenance data is used by both creators and their audiences?  

Dr Bronwyn Jones

Translational Fellow, Edinburgh College of Art

Dr Bronwyn Jones is a social science researcher and journalist who splits her time between researching data and artificial intelligence (AI) in news production and reporting for BBC News. She is interested in understanding the implications of emerging data-driven technologies for media and communications and contributing to the design of public interest-driven socio-technical systems.